What You’ll Find in This Report: For the fifth edition of our “State of Sales” report, Salesforce Research surveyed more than 7,700 sales professionals worldwide to discover how sales organizations are: • Maximizing value amid economic headwinds • Meeting changing buyer expectations more efficiently • Leaning more into sales operations as a strategic partner in
Salesforce conducted a survey on generative AI in partnership with YouGov from May 18–25, 2023. It included more than 4,135 full-time employees across sales, service, marketing, and commerce. The data in this guide reflects responses from 1,036 full-time sales professionals, representing companies of a variety of sizes and sectors in the United States, United Kingdom,
In this volatile global business environment, pivoting quickly has become a standard operating procedure, and the pressure for faster decision making is intense. Organizations are looking for ways to reduce costs, increase operational efficiencies, improve employee productivity, and promote customer satisfaction. As leaders look to their data to find answers, it’s become increasingly clear that
Every business is now a data business, and this evolution has significantly impacted the means to manage data. Processes that once worked fine to capture, store, process, and manage data have been outpaced by the growth in volume and varieties of business data, exposing vulnerabilities in information architectures. Business demands that data management programs be
Access to data—by everyone, everywhere—is a business imperative. The answers to today’s most pressing business challenges, like the need to do more with less, lie in the data, just waiting to be uncovered. This guide will explain how governance in Tableau creates trust and confidence by establishing controls, roles, and repeatable processes across three main
Data has the potential to transform your business. When you promote datadriven decision making at every level, you can anticipate business trends, deploy resources efficiently, and maximize revenues by equipping your teams with the insights they need to make better and faster decisions. And it all starts with connecting people with unified data.