The Intelligent CX Revolution: How AI is Changing the Game
The Intelligent CX Revolution: How AI is Changing the Game, is an IDC whitepaper sponsored by Sprinklr that explores the transformative role of artificial intelligence (AI) and generative AI (GenAI) in customer experience (CX) strategies. It highlights how these technologies are reshaping business models, driving operational efficiencies, and delivering personalized customer interactions. The report underscores the evolving importance of CX as a strategic enterprise priority, beyond its traditional roles in marketing and contact centers.